Crowds drawn to Bridgestone & Kwik Fit activations at BMS

Bridgestone, in collaboration with Kwik Fit, reports making its “biggest impression ever” at the British Motor Show, conducting over 800 tyre safety checks and showcasing its products through innovative holographic displays. This year’s event, held at Farnborough International from 15 to 18 August, marked Bridgestone’s third consecutive appearance. The company had the opportunity to engage with over 70,000 visitors. Bridgestone and Kwik Fit also served as exclusive partner sponsors of the Motorsport Arena and Hall Five.