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Kumho Tire enhances profile through Eintracht Frankfurt partnership

Author: Stephen Goodchild Comments: 0
Axel Hellmann, CEO of Eintracht Frankfurt (left) and Kumho Tire CEO Il Taik Jung at the signing ceremony (Photo: Kumho)

Korean tyre manufacturer Kumho Tire has entered into a three-year strategic partnership with German football club Eintracht Frankfurt. This collaboration aims to bolster Kumho Tire’s visibility and brand image, encompassing advertising within the stadium, hospitality packages, and collaborative social media initiatives. In addition to supporting the men’s team, Kumho Tire will also back the Esports team, with joint campaigns planned alongside EintrachtTech.

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