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Kenda drops STARCO name

Author: Stephen Goodchild Comments: 0
Kenda has phased out the STARCO name in favour of its own (Photo: Stephen Goodchild / Tyre Industry Publications Ltd)

The business first founded in 1961 as Scandinavian Tyre And Rim Company – STARCO for short – is now officially known as Kenda Europe Specialty. In June 2024, almost seven years after acquiring the Danish firm, the Kenda Group fully incorporated STARCO into Kenda Europe as a specialty business unit.

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