Kenda drops STARCO name
![](https://www.tyrepress.com/wp-content/uploads/2024/07/Starco-logo-sml-550x452.jpg)
The business first founded in 1961 as Scandinavian Tyre And Rim Company – STARCO for short – is now officially known as Kenda Europe Specialty. In June 2024, almost seven years after acquiring the Danish firm, the Kenda Group fully incorporated STARCO into Kenda Europe as a specialty business unit.
Comments