Goodbye Continental & Bridgestone – hello Gislaved
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At the start of July, Russian tyre maker JSC Cordiant announced completing rebranding of the former Continental tyre plant in Kaluga. The facility is now producing Gislaved tyres, thanks to a brand rights deal negotiated with Continental in May 2023. It appears the Gislaved name will also take centre stage when tyre production at the ex-Bridgestone factory in Ulyanovsk restarts.
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