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Egemen Atış heading SAM for Continental’s EMEA replacement tyre business

Author: Stephen Goodchild Comments: 0
Egemen Atış (Photo: Continental)

From today, Egemen Atış assumes the role of Head of Strategy, Analysis, and Marketing (SAM) for Continental’s Europe, Middle East, and Africa (EMEA) tyre replacement business. His new responsibilities encompass Product Management, Marketing Communications, Public Relations, eBusiness, Business Analytics, Pricing, and Strategy & Business Development.

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