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Ceat a Bayer 04 Leverkusen premium partner

Author: Stephen Goodchild Comments: 0
Markus Breglec, Chief Marketing & Innovation Officer at Bayer 04, and Peter Becker, Senior Vice President R&D and Technology Ceat Limited (Photo: Bayer 04 Leverkusen)

German football club Bayer 04 Leverkusen is entering the next two seasons with a new premium and tyre partner. Tyre maker Ceat is joining the Bundesliga team and DFB Cup holders with immediate effect, succeeding previous tyre partner Kumho Tire following the planned conclusion of this cooperation at the end of last season. The newly agreed premium partnership with Ceat is set to run until 30 June 2026.

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