Apollo Tyres – Even driving enthusiasts want a comfortable replacement tyre
For Apollo Tyres, the findings from the survey highlight the “importance of comfort to those who are most likely to purchase high-performance road tyres” (Photo: Apollo Tyres)
A new survey commissioned by Apollo Tyres suggests that driving enthusiasts now value ride comfort almost as much as performance when buying replacement tyres. When asked which characteristics they would prioritise when buying a replacement tyre, 34 per cent of respondents who claim to “love” or “like” driving cite ‘high-performance grip and traction’ as priority, while 23 per cent mention ‘ride refinement and low noise’.
Comments closed
Comments