Demand overtaking supply: Triangle Europe’s contribution to the global picture

Triangle Tyre Europe introduced EffeX SUV and EffeX Winter tyres at The Tire Cologne, products that build on the growing portfolio of latest-generation tyres that are designed to defy expectations in the marketplace. Tyres & Accessories spoke with European general manager, Corrado Moglia, and UK sales director, Steve Eke, and learnt more about how demand is outstripping supply, indeed the international business of the European business plays a strategic role in the overall Triangle global operation, which arguably punches above its weight in the global context.