Prinx partners with United Soccer League

The United Soccer League (USL) and the clubs it represents across the United States of America now have a tyre tie-in. The USL recently entered into a multi-year partnership with California-based Prinx Chengshan Tire North America (Prinx Tires), naming the company the league’s first Official Tire Partner.

“The USL is honoured to work alongside Prinx – a longtime global leader and now our first Official Tire Partner – during a time of tremendous growth for both organisations,” said USL chief commercial officer Court Jeske. “Prinx recognises that the USL is vital and authentic to American soccer and has committed to supporting our full pathways from youth to professional for women and men.”

Celebrating high-level performance

According to Prinx Tires, the USL partnership will come to life most vividly through content initiatives that celebrate high-level performance, including:

• Prinx Performance Standings: Prinx will be the presenting partner of the regular-season standings in all three of the USL’s professional leagues: the women’s USL Super League; the men’s USL Championship and USL League One. Each league’s standings page will bear the brand “Prinx Tires Performance Standings.”
• Prinx Tires Most Valuable Performer (MVP): At the conclusion of each nationally televised USL Super League, USL Championship and USL League One match, a Prinx Tires Most Valuable Performer, or MVP, will be selected and featured on air and through USL social media channels. Prinx Tires also will be the presenting partner of the end-of-season Player of the Year award in each of USL’s three professional leagues.
• Prinx Tires Power Rankings: Prinx branding and the story of performance will be integrated with the popular weekly Power Rankings features on the league websites.

Breakthrough partnership

“We are very proud to become the Official Tire Partner of the United Soccer League, a true watershed milestone for the Prinx Tires brand in North America,” says Samuel Felberbaum, President of Prinx Chengshan Tire North America. “As the sport of soccer continues its massive surge in popularity across the United States, this breakthrough partnership will allow Prinx to build brand awareness among the legions of passionate soccer fans across the country, as well as drive engagement with our extensive network of dealers coast-to-coast.