MEA focus – Vipal Rubber reinforces commercial team in Europe

As part of efforts to expand its commercial presence in Africa and the Middle East, Vipal Rubber has announced a new addition to its European team. Alfonso Ibañez comes on board, bringing with him marketing experience within the Middle East and Africa (MEA) region as well as language skills – in addition to his native Spanish, Ibañez is fluent in English and French. He will cater to MEA-based customers, areas that Vipal considers strategic for the expansion and consolidation of the company’s business.
Ibañez’s MEA region marketing experience over the past eight years include five years as member of a multinational chemical company’s export department, focusing on countries such as Morocco, Algeria, Tunisia, Nigeria, Egypt, Pakistan, Iran, Ivory Coast, and Ghana.
Supporting continued MEA expansion
“I am excited about the opportunity to join Vipal, one of the world’s largest manufacturers of tyre retreading rubber, with an established 50-year history,” says Ibañez. “The focus on innovation, sustainability and commitment to comprehensive solutions is deeply appealing to me. I look forward to contributing my skills and experience to the company’s continued success as it continues to expand across the MEA area and to work with the team who have already shared with me their passion for excellence and positive impact on the rubber industry in on a global level.”
Over the last four years, the Spaniard has dedicated his efforts especially to the Maghreb, in the Northwest of Africa, where he simultaneously managed two branches, Morocco and Algeria. “During this period, my main goal was to deepen our business network in the region and develop a local team, implementing effective strategies for growth and sustained success in the Maghreb market,” he says.
For Frederico Schmidt, general manager of Vipal in Europe, hiring Ibañez stresses the company’s conviction to expand and strengthen its presence in the markets in which it operates, consolidating its position as a reference in excellence in the market. “We are very excited to welcome Alfonso to our team. With his professionalism and wealth of experience, we are well-positioned to continually excel in providing top-notch products and services.”
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