East meets West: The interplay between Far Eastern tyremakers and western markets

As this June edition of Tyres & Accessories went to press, we were all preparing for The Tire Cologne. Lauded as Europe’s leading tyre exhibition, the 2024 show will be an undoubtedly international event (see next month’s July issue for the review of what took place). Within Tire Cologne’s international remit, Tyres & Accessories understands that a number of well-known as well as up-and-coming Far Eastern manufacturers will be present this year. Since China is the world’s largest producer of tyres by unit volume, and in order to catch up with developments that have taken place post-Covid, T&A recently spent time in China meeting with numerous domestic and international tyremakers there.