Yokohama sponsors ATP Tennis Tour

The Yokohama Rubber Co. Ltd. a Gold Partner of the Association of Tennis Professionals (ATP), the global governing body of men’s professional tennis. Indeed, Yokohama is now the ATP Tour’s first Official Tire Partner.

The ATP Tour entertains a billion global fans, according to Yokohama, which adds that its partnership with the ATP Tour is aimed at increasing awareness of the Yokohama brand in the European market. The company will be sponsoring five tournaments in the European countries of Italy, the United Kingdom, Germany, and Monaco, including the Nitto ATP Finals, the ATP Tour’s prestigious season finale featuring only the top eight singles players and doubles teams in the annual rankings.

As the ATP Tour Official Tire Partner, Yokohama Rubber will be able to use the ATP Tour logo in its sales promotion activities and enjoy on-court visibility with the Yokohama logo on-site at sponsored tournaments. The Yokohama logo also will be displayed on ATP Tour social networking sites (more than 9 million followers) and its official website (150 million viewers each year), thereby increasing its brand exposure.