TBC Corporation names Bill Schafer as COO of TBC Brands and TBC International

TBC Corporation has appointed Bill Schafer as Chief Operating Officer (COO) for TBC Brands and TBC International. Schafer will report directly to TBC Corporation’s President and Chief Executive Officer, Sam Kato, and will oversee all TBC Brands and TBC International sales initiatives, including customer service, commercial tyre sales, equipment and non-tyre sales, and operations.

Prior to this appointment, Schafer spent three decades with Michelin including time as UK commercial director between 2009 and 2012 when he was succeeded by Guy Heywood.

Indeed, Schafer brings 30 years of experience from Michelin, which is itself a TBC Corporation shareholder, where he held various leadership roles during his tenure, most recently serving as the Original Equipment & Aftermarket Vice President – Michelin Beyond Road Business Line.

While at Michelin, Schafer also oversaw all business to business (B2B) sales, distribution, and operations activities for the company’s North America Region and led a team of more than 600 people as vice president of North America B2B Sales. And prior to that role, he served as Vice President of North America Commercial Sales.

“We’re committed to delivering a best-in-class experience for our customers with the right products, consistent and reliable service, and ease of doing business. Bill is the right person to help us deliver on this commitment,” said Kato. “Bill’s extensive background in commercial sales, operations, and strategic management, coupled with his impressive track record in successfully navigating diverse markets and leading teams to success, perfectly positions him to help drive sustainable growth for TBC Brands and TBC International.”

Schafer is a graduate of Brigham Young University and holds both a Bachelor of Arts in Sociology and a Master of Business Administration in International Business.