SUV tyre pricing between 2021 and 2024

SUV tyres have not only become a fixture in the wider car tyre market in recent years, they also remain a significant margin opportunity for manufacturers and distributors alike. However, while this section of the market has been a bastion of the premium tyre brands throughout most of that time, the latest research suggests the budget SUV market segment is growing largely at the expense of the mid-range. With that in mind, in our April 2024 edition, Tyres & Accessories takes a look at the latest SUV tyre news, trends and products. Throughout the rest of the section we look at vehicle market trends, which pertain to size choice and volume demand, as well as the latest product and OE fitment news. Here, working in partnership with the market research specialists at Encircle Marketing, we take a look at SUV segmentation from a pricing perspective.