Nexen Tire unveiling winter tyres at The Tire Cologne

Nexen Tire is set to showcase its extensive product lineup at The Tire Cologne, marking its presence from 4 to 6 June in Hall 6 at Stand A010-B019 by featuring a range of summer, winter, all-season, and racing tyres. The South Korean tyre manufacturer will also host two press conferences on the trade fair’s opening day, unveiling its latest winter products. Additionally, Nexen Tire will shed light on its advancements in original equipment partnerships with renowned car manufacturers. With its exhibition presence at the trade fair, the company states a primary objective of bolstering the launch of the new winter tyre range and showcasing the diversity of its range to potential clientele.

Providing further insights into its OE growth trajectory, Nexen Tire will offer attendees a firsthand, interactive experience within an innovative exhibition area dedicated to tyre production, showcasing the cutting-edge technology implemented at its state-of-the-art plant in Žatec, Czechia. Visitors will have the opportunity to explore the highly automated production processes through a realistic model of the factory. Moreover, a dedicated motorsport exhibition area will immerse visitors in the high-performance capabilities of Nexen tyres, highlighting the brand’s motorsport endeavours at the Nürburgring circuit.

Sustainability solutions

Emphasising sustainability, Nexen Tire will spotlight its commitment to eco-friendly mobility solutions for electric and hybrid vehicles. Recently, the Korean manufacturer gained the ‘Green Tire’ environmental label for its N’Blue 4 Season 2 tyre, recognising its contributions towards reducing the environmental footprint during tyre production and usage.

The stand’s design aims to guide visitors seamlessly from the open press conference area towards the stand’s central hub through a funnel-shaped layout, encouraging active engagement with customers. “The aim is to further strengthen trust in the brand by providing comprehensive information. All stand elements also serve as signposts and are kept in bright colours. Partially transparent materials and the open design style round off the concept,” says Nexen Tire.