Nexen Tire selects schoesslers for Europe PR

Nexen Tire has commenced a strategic partnership with public relations agency schoesslers. The aim of this collaboration is to bolster the tyre maker’s brand throughout Europe, with a particular focus on the DACH (Germany, Austria, Switzerland) region.

Capitalisation-eschewing agency schoesslers is headquartered in Berlin and has a presence in three other German cities. It will support Nexen Tire with communications about the company’s market expansion, such as sharing the news that Nexen Tire’s European plant reached its 11 million tyres per year full capacity in January 2024.

“It fills us with pride that Nexen has now made the decision in our favour and that we have the opportunity to work with an already well-established company in Europe,” says Julia Schössler, managing partner of schoesslers. “We look forward to strengthening them on the PR side and further promoting their brand. In particular, we see it as our challenge to emphasise the importance of tires and safety, as these topics are of fundamental importance.”

“With schoesslers by our side, we are backed by a dedicated team to realise our vision of enhancing the brand recognition and success with all our business endeavours at Nexen Tire,” adds DC Kim, vice president of Europe sales and marketing at Nexen Tire. “The team supports us both strategically and operationally to reinforce our corporate communications within European markets.”