Kumho Tire presents expanded stand and new products at Tire Cologne

Kumho Tire its participating in this year’s The Tire Cologne exhibition with a revamped stand spanning 408 square metres. Positioned at Hall 6, Stand A030/B039, the company is set to showcase its comprehensive portfolio featuring the Kumho and Marshal brands, providing visitors with an immersive experience to explore the latest advancements across the car, SUV/4×4, van, and truck segments.

A highlight of the exhibition will be the debut of the Ecsta Sport and Ecsta Sport S UHP summer tyres. Kumho Tire says these tyres impress with “outstanding properties” and are slated to gradually replace the PS91 and PS71 models, starting from spring 2025. Show attendees will be amongst the first to see this new product.

In addition to premiering new tyres, Kumho Tire will showcase its latest digital twin and smart tyre system technologies at the trade fair. The digital twin technology enables virtual simulation of tyre models, allowing for comprehensive testing of their performance under various conditions. Meanwhile, the Smart Tire System integrates sensors within the tyre to deliver real-time data on pressure, temperature, and wear, ensuring optimal performance and safety.

Moreover, visitors can anticipate gaining insights into Kumho Tire’s latest innovations and future-oriented concepts. The company’s dedicated team will be on hand to answer questions, provide information and give an insight into the future direction of the company.