Goodyear begins Drive Results Tour 2024

In order to provide fleet operators an opportunity to gain experience about its end-to-end offering, Goodyear is fielding both its flagship mobile showroom truck as well as a fleet of Drive Results Vans as part of the Drive Results Tour 2024. During the tour, Goodyear says its experts will provide tangible examples of how Goodyear Total Mobility suite of products, solutions, and services can maximise efficiency, competitiveness, and sustainability for fleets.
With a focus on Goodyear tyres and innovative tyre monitoring solutions, industry stakeholders will learn how these technologies help fleets to improve fuel efficiency, reduce operating costs, and helps mitigating unexpected breakdown risks during the transportation of goods – all vital factors for ensuring business success in the industry.
Throughout their respective journeys, the Drive Results Tour 2024 teams will present the Goodyear offering both to smaller forums and a diverse range of larger industry events, including the Goodyear FIA European Truck Racing Championship (ETRC) and trade shows specialising in truck, fleet, and logistic operations.
The new element in this year’s tour is a fleet of Goodyear Drive Results Vans featuring content that demonstrates the benefits of Goodyear’s integrated approach to driving fleet efficiency.
Critical role
In the latest Goodyear Sustainable Reality Survey 2023, European fleets emphasised the importance of sustainability goals and reducing operational costs. The Drive Results Tour 2024 will highlight the critical role of truck tyres in enhancing fuel efficiency by lowering fuel costs and CO2 emissions. This emphasis on sustainability aligns with Goodyear’s commitment to providing effective mobility solutions such as Goodyear TPMS, Goodyear DrivePoint, and Goodyear CheckPoint, which help fleets to achieve business objectives without compromising fleet performance. Additionally, Goodyear Retreading will be showcased as a sustainable and cost-effective solution, extending the life of truck tyres, reducing environmental impact, and lowering overall operating expenses for fleets.
“We are thrilled to announce the launch of the Drive Results Tour 2024, building upon the tremendous success of our previous editions in 2022 and 2023,” says – says Maciej Szymański, marketing director for Goodyear’s Commercial business. “With each passing year, Goodyear becomes even better prepared to hit the road, engaging with transport fleets across Europe. Our commitment to empowering fleets with innovative solutions remains steadfast, and we are eager to demonstrate how our Goodyear Total Mobility suite can drive efficiency, competitiveness, and sustainability for our partners.”
“As we embark on this journey, we look forward to connecting with fleets, understanding their individual challenges and showcasing how we can solve those with our integrated approach to fleet efficiency,” he adds. “The Drive Results Tour 2024 is a testament to our dedication to supporting our customers’ business objectives while ensuring optimal fleet performance with our tyres, innovative solutions and mobile applications.”
Comments