First Stop appoints Celine May as BDM as network targets Ireland growth

First Stop has appointed business development manager Celine May to drive the network’s growth across Ireland. A familiar face to many of First Stop Ireland’s partners, May has worked in a number of positions for the brand’s former equity stores for seven years in key account manager and procurement roles. She joins Sarah Gardner, Shaun Sweeney and Nick Salt as First Stop’s UK and Ireland BDMs. They report to national franchise manager Brenden Marais. The new-look team is completed by retail managing director Anton Wessels, who was also appointed in mid-2023.

Celine May will be responsible for both Ireland and Northern Ireland regions and believes she has a head start in her role, having built up a unique understanding of the First Stop brand ever since taking up her first position in 2017.

She said: “I have an excellent understanding of the Irish Motor Industry having previously dealt with some of our partners, suppliers and potential customers. I see this as a great starting point. There are so many opportunities to grow our network in Ireland and our retail proposition has never been more attractive. I’m really excited to meet all of our partners and support them with their unique business requirements.”

The 36-year-old Dubliner highlighted First Stop’s e-commerce offering as a particular strength. “I can’t wait to get out there and meet all our dealer partners and bring the benefits of our First Stop proposition to life. One of my areas of focus will be digital support and ways to maximise the potential from our e-commerce provision. Dealers need support, new business opportunities and ways to generate additional revenue and that’s what I’ll be looking to bring.”

First Stop’s retail managing director Anton Wessels said: “We’re delighted to welcome Celine. I always say that the success of any network is underpinned by its people and with Celine in place, we have a great professional who will make up one of the best teams I could wish for.

“Celine knows the country as well as anyone, she is a highly respected professional in the industry and know that she will create a great impression with all of our partners.”