Dunlop debuts All Season 2

Dunlop, recently repositioned as Goodyear’s Europe-wide value brand, has launched its next generation of all-season tyres. As a value product, the Dunlop All Season 2 arrives in a segment of the all-season market that, according to Goodyear’s projection, will grow an estimated two to three per cent annually between 2023 and 2028.

The All Season 2 comes in dimensions to fit a range of modern vehicles, such as city cars and SUVs. According to Goodyear, the tyre “answers the needs of drivers who look for state-of-the-art products from a manufacturer adept at developing tyres that offer outstanding performance and boast extended longevity.”

Beginning in February, the all-season tyre range will roll out during 2024, with the full line-up incorporating 59 SKUs between 14 and 19 inches.

Reliable performance in all weather conditions

Goodyear says it spent more than 12,500 hours of research and development on the tyre over an 18-month period, including a mix of on-road and simulated tests. This “detailed development process” results in the All Season 2 boasting “excellent performance and offering good value for money.” These are quality that, according to a recent Goodyear-commissioned survey, 51 per cent of drivers define as a key priority.

The Dunlop tyre is “packed with innovative technologies that provide competitive performance and mileage,” comments Goodyear. These include 3D blading, a key design feature that enables lateral and longitudinal interlocking for increased stiffness, as well as biting edges for better snow traction, thus providing effective braking in all weather conditions.

All Season 2 also features an optimised casing shape using robust structural materials to increase stability. This feature enhances handling on wet as well as on dry roads. Meanwhile, the tyre’s contact patch is optimised to deliver a more uniform pressure distribution for longer lasting treadwear.

“Dunlop is a powerful brand within the value segment of the market, so we are excited to unveil this next generation to the Dunlop range that marks a huge step forward in its all-season offering,” comments Sonia Leneveu, director marketing consumer Europe. “With thousands of hours going into the development phase, the new tyre is packed with cutting-edge technology. This makes it ideal for the millions of drivers across Europe who like to prepare for the full range of weather conditions throughout the year.”