Continental extends e-mobility strategy to secondary brands

For the past year or so, the latest Continental tyre lines have featured an EV-Compatible sidewall logo. Continental is now extending use of this logo to secondary brands and will include it on all newly launched passenger car and 4×4 tyre lines. The presence of the logo across Continental’s consumer range for all tiers confirms that every new tyre meets the high requirements of electric vehicles while at the same time supporting conventionally powered vehicles in driving efficiently and safely.

In addition to the tyre sidewall, Continental will also use the logo in all online and offline ordering systems and marketing materials, as well as on the sales floor. Furthermore and with immediate effect, Continental is using the logo across its ordering systems for selected current Barum, General Tire, Mabor, Matador, Semperit, Uniroyal and Viking tyre models.

The logo currently appears on new Continental tyre lines, such as the AllSeasonContact2 (Photo: Stephen Goodchild / Tyre Industry Publications Ltd)

Optimising for all drive systems

Hybrid and all-electric vehicles are now available in all passenger car segments, from small cars to large saloons and SUVs. As with internal combustion vehicles, electric vehicles require unique tyre configurations. For high performance and long-range internal combustion and electric vehicles, the focus is on handling and mileage-oriented tyres, while small cars require low rolling resistance to optimise fuel and power consumption. In principle, vehicles of all powertrain types similarly benefit from technological advances in tyre development.

“With the advent of electromobility, our development focus has changed in certain areas. We have used the past few years intensively to optimise our entire tyre portfolio for all drive systems,” says Maria Hanczuch, head of Program Management Private Mobility EMEA at Continental. “Today, we can say with conviction that our tyres are always the right choice, regardless of the drive system.”

Continental additionally points out that its current tyre strategy for electric vehicles “offers great advantages for the tyre trade,” as the company is not “unnecessarily increasing the complexity of its product portfolio.” This simplifies warehousing, ordering and logistics processes and saves resources.