Ceat aiming to offer the right product for every driver

Indian tyre maker Ceat asserts its commitment not only to expanding production capacity at its Chennai plant but also to halving its carbon footprint by year-end. Presenting itself as a trailblazer in the adoption of sustainable production processes and products, Ceat highlights its EcoDrive summer car pattern as a “clear statement in terms of environmentally friendly driving.” The company emphasises that the EcoDrive’s low rolling resistance not only ensures heightened fuel efficiency but also underscores its dedication to eco-friendly initiatives.