Bridgestone presents Paris 2024 Ambassadors
The roster of athletes was selected based on an alignment of values with the Bridgestone brand (Photo: Bridgestone)
Bridgestone Corporation is partnering with dozens of elite athletes around the world as a Worldwide Olympic and Paralympic Partner. The company is forming a global roster of Team Bridgestone brand ambassadors on the road to the Olympic and Paralympic Games Paris 2024, with 40 athletes across nine countries and over 20 sports on board. Swimmer Adam Peaty and Charlotte Worthington, who will compete in the BMX Freestyle, represent the UK. The group features 20 past Olympic and Paralympic medallists who have won a combined 46 medals.
In addition to Peaty and Worthington, the gold medallists serving as Team Bridgestone Ambassadors includes Amandine Buchard (judo) and Mandy François-Elie (Para athletics) from France; Malaika Mihambo (athletics) from Germany; Gianmarco Tamberi (high jump) and Gregorio Paltrinieri (swimming) from Italy; Kosuke Hagino (swimming) from Japan; Saúl Craviotto (canoe) from Spain; and Daniel Romanchuk (Para athletics) and Susannah Scaroni (Para athletics) from the United States.
The full Team Bridgestone global ambassador roster is available here.
Enabling a ‘best’ performance
“We are honoured to work with this inspiring team of athlete ambassadors who are making an impact both on and off the field, and we will be proudly cheering for them on the Road to Paris 2024,” says Thierry Jupsin, vice president of brand marketing, Bridgestone Europe, Middle East and Africa (EMEA). “These individuals truly embody our belief that what really matters is enabling all people to perform at their best regardless of background or ability — not just today, but for years to come.”
The company selected the roster of athletes based on an alignment of values with the Bridgestone brand. It will celebrate and amplify the personal stories and passions of Team Bridgestone ambassadors through a combination of marketing initiatives, employee and customer events, and community activities on the journey to Paris. Bridgestone will also financially support each athlete and provide them access to Bridgestone products, services, and solutions.
As part of its support for the Paralympic Movement, the list of Team Bridgestone global ambassadors includes 20 Paralympic athletes or hopefuls. Both the USA and Thailand teams exclusively feature Paralympic athletes.
Tyre experience for sporting equipment
In collaboration with experts, engineers, and athletes, Bridgestone also continues to apply its tyre and rubber expertise to help advance the performance of adaptive sports equipment. The Bridgestone Americas Technology Center in Akron, USA has been working with Team Bridgestone adaptive athlete ambassadors like Chuck Aoki (wheelchair rugby), Aaron Pike (Para athletics) and Scout Bassett (Para athletics). Together, the group has explored tyre rubber applications for gloves, wheelchair hand rims, prosthetic running blades, spike plates, and more.
This work in the USA follows exploratory efforts initially launched through collaboration with adaptive athletes in Japan, where Bridgestone has provided customised tyre rubber for gloves and prosthetic running blades. The company also developed custom wheelchair tennis tyres for Manami Tanaka, a Team Bridgestone ambassador and Bridgestone employee.
Comments