Yokohama sponsors Everything Electric Live Action Arena

Yokohama Tyres has signed up to become an Everything Electric London event partner. The event at London ExCel on 28-30 March, formerly called Fully Charged Live, will showcase the latest home energy and clean energy solutions, including electric cars. As part of its partnership, Yokohama will be the official sponsor of the Live Action Arena, where visitors will be able to see some of the latest EVs to be launched to the UK including the Chery Omoda E5, which will be making its UK debut, the Fisker Ocean, the ORA O3 Pro and the BYD Seal.

“As demonstrated by our extensive and well-established BluEarth range of tyres, Yokohama has been a long-term advocate of more environmentally conscious motoring,” explains Peter Fairlie, chief executive, Yokohama UK. “Last year we introduced our first tyre that has been specifically designed to cater for the unique demands of electric vehicles, so we are very pleased to be supporting the new, Everything Electric London show. We look forward to meeting thousands of EV drivers and demonstrating Yokohama’s investment and developments in this area.”

The show will host many industry experts, including Fully Charged presenters Robert Llewellyn, Imogen Bhogal, Elliot Richards, Jack Scarlett, and former BBC Top Gear presenter, Rory Reid, who will give their insights to visitors.

Yokohama’s tyres are being chosen as original equipment (OE) by a growing number of vehicle manufacturers. Having been fitted as OE to the original Tesla Roadster back in 2008, today, Yokohama’s tyres are factory fitted on cars such as the all-new Lexus LBX battery electric vehicle.