Tyre Spot reports 272% increase in sales of Michelin CrossClimate tyres

North East-based tyre wholesaler and retailer, Tyre Spot, has put 30 of its staff through a training course centred on Michelin’s sustainability principles and the CrossClimate range. We all know that all-season tyres have become increasingly popular in the UK, but Tyre Spot has reported a 272 per cent increase in CrossClimate sales following the training.

Specifically, Tyre Spot nearly doubled retail sales of CrossClimate tyres in the three-month period at the end of 2023, compared to the corresponding timeframe the previous year. Year-on-year, CrossClimate sales across its wholesale and retail operations combined also grew by a staggering 272 per cent, and in addition, 2024 has reportedly “begun incredibly strong”. Michelin reports that the CrossClimate range, including products for cars, SUVs and vans, holds a roughly 30 per cent share of the UK all-season tyre market.

Delivered by Michelin’s technical experts at Tyre Spot’s headquarters, the course reportedly focused on the treadwear technologies that account for the tyre range’s “impressive longevity, safety and performance in all weathers”.

Johnathon Shaw, managing director of Tyre Spot, said: “We’re thrilled with the support from Michelin. The training has collectively helped to expand my team’s knowledge about the CrossClimate tyre range and the sustainability advantages Michelin tyres offer.

“It has been an absolute game-changer for us, enabling our staff to better educate end users. We now get customers ringing up and specifically asking for the CrossClimate tyre range. That’s how we know it’s been a big success.”

Brian Porteous, Michelin’s Technical Manager for Car, Van and 4×4, said: “These are great results. Our sales and marketing teams know the value of product knowledge and how to link it to the needs of the customer. In conjunction with Tyre Spot, this has been a fantastic opportunity to discuss the CrossClimate family of tyres and reveals the impact that specific Michelin training can have on the ability of tyre dealers to communicate the product’s key benefits.

Established more than 40 years ago, Tyre Spot is the largest independent tyre supplier in the North East of England, operating 11 branches across the region.

Tyre Spot is the largest independent tyre supplier in the North East of England, operating 11 branches across the region (Photo: Tyre Spot)