Pirelli honours BMTR Birmingham with double Performance Centre awards

BMTR Birmingham has secured a double victory in Pirelli’s UK retail network awards. The West Midlands retailer was awarded Pirelli Performance Centre (PPC) of the Year and Pirelli’s 4×4 Key Dealer of the Year, recognising BMTR’s “exceptional commitment to excellence and outstanding service in the automotive industry,” according to Pirelli. This is the fifth time BMTR have been crowned PPC of the Year.

Chris Woodhall, sales director at BMTR, said the awards were “a testament to the hard work, dedication, and passion of our entire team.”

Pirelli UK CEO, Livio Magni, said that the company applauds BMTR “for achieving this accolade for the fifth time. BMTR Birmingham has demonstrated a strong commitment to excellence in all areas of their business, from customer service to technical expertise.”

Pirelli added that the PPC of the Year Award demonstrates BMTR’s dedication to supplying “top-tier tyre solutions, coupled with unparalleled customer service.” The accolade highlights BMTR’s efforts in upholding Pirelli’s standards of excellence. Pirelli says the award solidifies BMTR’s position as a leading tyre specialist at its flagship outlet in Perry Bar – Birmingham’s largest retail tyre warehouse – and beyond.

BMTR adds Pirelli 4×4 Key Dealer of the Year Award

BMTR also won Pirelli’s 4×4 Key Dealer of the Year (Photo: Pirelli)

Winning Pirelli’s 4×4 Key Dealer of the Year award also demonstrates BMTR’s 4×4 and SUV service proficiency. The retailer offers a comprehensive range of Pirelli’s 4×4 tyres, serviced by a team of skilled professionals. Pirelli says the company “has set a benchmark in delivering superior performance, customer service, technical knowledge and reliability to off-road enthusiasts and adventurers.”

Woodhall added: “At BMTR, we are committed to providing our customers with nothing short of excellence, and being recognised by Pirelli, a global leader in the tyre industry, is truly humbling. We would like to extend our heartfelt thanks to Pirelli and the team behind both the PPC network and the 4×4 Key Dealer scheme, for their continued support and recognition. These achievements really do further motivate us to raise the bar even higher and continue delivering exceptional service and products to our valued customers.”

Pirelli UK commercial director Jason Sugden added: “BMTR has been a valued partner of Pirelli for many years, and we are thrilled to recognise them as the winner of our 4×4 Key Dealer of the Year award for 2023. It is a true reflection of the hard work and dedication from the entire team, who strive to provide our customers with the highest level of service and expertise. We are proud to have them as a partner and look forward to working together to continue delivering the best possible products and services to our customers.”

Founded in 1919, BMTR has been a member of the Pirelli Performance Centre network for many years, offering a wide range of high-performance tyres across Pirelli’s product range.

Magni concluded: “We look forward to continuing our partnership for many years to come, and congratulations once again to the entire team on this fantastic achievement.”