Pirelli honours BMTR Birmingham with double Performance Centre awards

BMTR Birmingham has secured a double victory in Pirelli’s UK retail network awards. The West Midlands retailer was awarded Pirelli Performance Centre (PPC) of the Year and Pirelli’s 4×4 Key Dealer of the Year, recognising BMTR’s “exceptional commitment to excellence and outstanding service in the automotive industry,” according to Pirelli. This is the fifth time BMTR have been crowned PPC of the Year. Chris Woodhall, sales director at BMTR, said the awards were “a testament to the hard work, dedication, and passion of our entire team.” Pirelli UK CEO, Livio Magni, said that the company applauds BMTR “for achieving this accolade for the fifth time. BMTR Birmingham has demonstrated a strong commitment to excellence in all areas of their business, from customer service to technical expertise.”