Nova Motorsport signs 5-year RallyX Championship tyre supply agreement

New motorsport tyre brand Nova Motorsport has signed a five-year partnership to make it the official tyre supplier to the RallyX Championship, starting with the 2024 season opener in Sweden (10-11 May). The deal represents continuity for the championship in a sense; Nova Motorsport has acquired the rights to sell products under the Avon Motorsport and Avon Racing brands from Cooper’s owner, Goodyear; has recruited several key staff from the former Cooper Avon operation based in Melksham; and has acquired all residual stock from the Cooper Tire & Rubber Company and Avon Motorsport business, including the world leading ACB11 rallycross tyre. Nova Motorsport said it is making a “firm commitment to uphold the legacy, performance and quality of Avon Motorsport products.”