New names join TTC exhibitor list – Michelin confirms attendance

When the organiser of tyre industry trade fair The Tire Cologne published the exhibitor list for this June’s event last week, we noted several high-profile absences. It appears we were too quick to the draw, as the exhibitor list has grown since first going public.

While the list contained the names of 245 exhibitors on the day it was first went online, it grew to 273 exhibitors the next day, and as of Monday morning (25 March) stands at 288 exhibitor names. Members of The Tire Cologne team at organiser Koelnmesse told our sister publication Reifenpresse.de they’re working on the assumption that 300 exhibiting companies will have signed up by the time the tyre industry trade show starts on 4 June.

One of the names joining the list in the past couple of days belongs to a company we’d already marked off as absent. The Michelin Group will exhibit at The Tire Cologne via its Euromaster distribution network. Announcing the upcoming engagement, Euromaster says it looks forward to presenting the European workshop chain’s “extensive and flexible” franchise concept in face-to-face meetings. Tyrepress.com recently reported that the Michelin Group, alongside Bridgestone and Goodyear, would not have an exhibition presence at the Cologne, Germany-based tyre industry show.