Dongying authorities launch tyre brand promotion campaign in Thailand

In two months, the 14th Guangrao Tyre Exhibition (ChinaGRTAE) is about to open. As a result, this county in Shandong, China, has once again become the focus of discussion in China’s tyre industry. From May 15 to 17 more than 780 companies are expected to participate in this exhibition. Tyrepress China has learnt that the foreign trade department of Guangrao County recently held an overseas promotion campaign for the Shandong tyre brand in Thailand.

At the event site, Wanda Boto chairman Shang Yongfeng, Fangxing Rubber Foreign trade director Ren Haidong, and Baotai Auto Parts chairman Ming Jiyu introduced the company’s development situation and cooperation needs respectively and conducted face-to-face negotiations with more than 20 buyers and industry association. While gaining an in-depth understanding of the Southeast Asian market, companies participating in this event reached more than 30 intended orders.

Dongying City, where Guangrao is located, has formed an upstream and downstream industrial chain system centred on rubber tyres and integrating steel cords, tyre cord fabrics, rubber additives, tyre moulds, tyre machinery, tyre capsules, and carbon black. In 2023, the value of Dongying’s rubber tyre exports reached 28.12 billion yuan (approximately £3.07 billion; €3.59 billion), a year-on-year increase of 20.2 per cent. There are 72 large-scale tyre companies in the city-level units, with an annual production capacity of 267 million tyres.

In 2023, the number of rubber tyre companies with export capabilities in Guangrao County was 58, with a total export volume of 25.9 billion yuan (approximately £2.83 billion; €3.31 billion) for the year.

It is reported that Dongying City has carried out a series of brand promotion activities in the Middle East, Africa, Southeast Asia and other regions in recent years.