Antera wheel brand set for April revival

G.M.P. Group has revived the Antera alloy wheel brand, whose symbol is a stylized Panther. The 100 per cent made in Italy wheels are being presented during Milan Design Week from 14 to 21 April via a number of efforts that will unfold both onsite and on social media.

G.M.P. Group, an Italian business specialized in designing and producing light alloy wheels directed to the automotive industry, reports that Antera was known worldwide “for its innovative design and its meticulous attention to detail, adding that the brand is still known for developing some of the most famous wheels in the industry including “the three-spoke wheel Type 109, which granted Antera prestigious international accolades, such as the coveted title of Alloy Wheel Design of the Year 1994”.

Founded in 1991 in Milan by Marco Muzzarelli, Antera left the world scene during recent years due to the death of its founder. However, G.M.P. Group’s employment of modern technologies and of an innovative approach to design and engineering are described as “crucial aspects for this revival”.

Marco Mancin, the president of G.M.P. Group, commented: “Antera has always been a benchmark in the field of the alloy wheels since the nineties. And today, in order to bring it back at the levels of excellence and prestige that it has held for years, we prepared an important five-year business plan that will give the brand new lustre for sure through the development of innovative and identifying products and a concrete internationalization process”.

G.M.P. Group, headquartered in the province of Bergamo, extends over an area of more than 27,000 square meters, 16,000 of which are dedicated to the manufacturing and 500 to offices. The company currently employs 150 highly skilled workers.