Taking “things to another level” – Bridgestone unveils Blizzak 6

Five years have passed since Bridgestone launched its Blizzak LM005, and during that time the tyre has won 23 winter tyre tests. Now a successor is positioned on the starting block. Presenting the new Blizzak 6 Enliten, Laurent Dartoux says that although the prior model tyre “set the bar high,” Bridgestone has now “taken things to another level.” The EMEA region group president believes that Bridgestone’s development team “has created a premium winter tyre that can handle whatever winter throws at it.”