Nordic focus for Continental’s latest winter tyre

Continental has debuted a new soft compound winter tyre for those who drive in the frostier regions of Europe. This is the Continental VikingContact 8, and during its development the tyre maker focused on “safe driving characteristics in the harsh Nordic winters, increased comfort and lower rolling resistance.” This last quality is important, given the strong uptake of electric cars in Nordic markets. According to Continental, VikingContact 8 is “ideally suited to both conventionally and electrically powered cars, SUVs and hybrids.”