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Ceat extending cricket remit with IPL partnership

Author: Stephen Goodchild Comments: 0
Ceat will sponsor “certain segments” of IPL matches (Photo: BCCI)

Tyre maker Ceat Ltd is bowling another over in its sponsorship of the Indian Premier League (IPL). The company first partnered with the men’s Twenty20 cricket league in 2015 and renewed the arrangement for a further five years in 2018. The Board of Cricket Control in India has now confirmed its selection of Ceat as an IPL Official Partner.

Under this latest five-year deal, Ceat will sponsor “certain segments” of IPL matches within a sponsorship valued at around Rs 2.4 billion (£22.9 million).

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