Trazano and Yartu brands on-show at West Ham match
The recent Arsenal versus West Ham match was a particularly good day for ZC’s Trazano, Yartu and Zhilun Technology brands (Photo: ZC Rubber)
News that leading Chinese tyre brand ZC Rubber has partnered with Premier League football team Arsenal broke at the start of December 2023. By 29 January, evidence of the partnership could seen during Arsenal’s 2-0 defeat by West Ham. Whatever the outcome of the match, the exposure was a win for some of ZC Rubber’s lesser-known brands.
The match was a particularly good day for ZC’s Trazano, Yartu and Zhilun Technology brands, which were featured on pitchside advertising hoardings and therefore benefitted from TV exposure as well as with in-person fans. The pitch-side adverts were shown in both English and Chinese, which indicates the global intentions for the sponsorship investment.
While ZC Rubber is best known for its Westlake tyre brand, the company also makes brands including Goodride, Arisun, Trazano, Chaoyang and Yartu.
Commenting on the match on social media, ZC Rubber representatives commented: “While it may have been a setback, it was also a valuable, growing season for the team. Win or lose, we’ll always support our Gunners!”
The pitch-side adverts were shown in both English and Chinese (Photo: ZC Rubber)
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