Point S highlighting brand value & quality in new campaign

Independent tyre retailer and car maintenance network Point S is launching a new, omnichannel communications campaign this year to emphasise “the quality and versatility” of its private label Point S tyre brand. Manufactured in Europe, the exclusive Point S tyre range covers passenger cars, SUVs, and light trucks, and comes in three product lines – Point S Summer, Point S Winter, and Point S 4 Seasons. Leading the campaign will be video content promoting the range’s benefits.