Point S highlighting brand value & quality in new campaign

Independent tyre retailer and car maintenance network Point S is launching a new, omnichannel communications campaign this year to emphasise “the quality and versatility” of its private label Point S tyre brand. Manufactured in Europe, the exclusive Point S tyre range covers passenger cars, SUVs, and light trucks, and comes in three product lines – Point S Summer, Point S Winter, and Point S 4 Seasons. Leading the campaign will be video content promoting the range’s benefits.

Point S entrusted filming of the campaign’s first video to Blue Max Media and Oozbo, specialist agencies with extensive experience of working with world-renowned brands. They produced the video to highlight the range’s variety, reliability, rolling resistance, braking performance, and handling performance in dry, wet, and snowy conditions.

No choice between price & safety

Sharing further information about its private brand tyres, Point S says it contracted independent technical testing organisation TÜV SÜD Product Service to evaluate the Point S Summer and the Point S Winter tyres. TÜV SÜD benchmarked the products against a budget tyre, two competing Tier 2 brand tyres, and a premium tyre. Testing assessed key aspects of both tyres’ performance, safety, and efficiency. “Both tyres performed better than the budget and Tier 2 products and were comparable to the premium product in a number of test criteria,” states Point S.

“Our private label brand, Point S Tyres, offers motorists the right solution for every driving environment, and our brand-new video encapsulates this,” says Fabien Bouquet, chief executive officer of Point S International. “Whatever the weather or the driving conditions, we are committed to providing products that are increasingly safe, comfortable, economical, and high quality. With Point S Tyres, drivers do not have to choose between price and safety.”

International private label product manager at Point S Development, Emilie Faure, adds: “The tests conducted by TÜV SÜD Product Service have proven the performance and safety of Point S Tyres. Having access to third-party test data is a clear reflection of the quality of the product lines and proves that we are giving drivers the option of a safe and affordable tyre that operates at a high level of performance.”