Point S expands French dealer network with 49-branch Etape Auto acquisition

Point S has expanded its national reach in France to nearly 1,000 branches. The tyre dealer and car maintenance network has added the 49 sites belonging to the Etape Auto network, reports the French trade magazine Le Journal de Pneumatique.
The journal reports that the Alliance Automotive Group, the previous owner of the franchise network founded in 1989, wants to concentrate more on its previous core business through its Top Garage and Precisium Garage branded networks. The new franchise locations will be formally integrated into the French Point S organization on 1 February, although a brand merger with Point S is not planned.
“Accommodating Etape Auto allows us to strengthen our position as an industry leader with the values that drive us: independence, customer proximity and entrepreneurship,” comments Christophe Rollet, general director of Point S France. Thanks to the new locations, the Point S organisation can now offer its customers in France “an even denser network”. The French and German Point S organisations are shareholders in Point S Development, the international growth wing of Point S.
Comments