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Michelin buys Tyroola in Australia

Author: Chris Anthony Comments: 0
Tyreoola currently accounts for 16 per cent of the Australian online tyre sales, according to internal data (Photo: Tyroola screenshot)

Michelin has bought Tyroola, Australia’s third-largest tyre e-tailer. As result of the purchase, Michelin intends to “further strengthen its knowledge of customer behaviour and the purchasing process”. Tyroola will continue to operate under its existing brand. 

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