Kwik Fit buys Fettle
![](https://www.tyrepress.com/wp-content/uploads/2024/01/KwikFitsacquisitionofFettlewillparticularlyappealtobikemanufacturersandoperatorsofcargobikefleetslookingforservicingsupport-550x367.jpg)
In April 2023, Kwik Fit entered into a partnership with bicycle servicing firm Fettle, now the well-known automotive retail and service brand has bought Fettle. According to Kwik Fit, “this strategic move signifies a major step in reshaping the cycling landscape in the UK.”
The acquisition transfers 100 per cent ownership of Fettle to Kwik Fit. The Fettle management team will remain with the business, with Jeyda Heselton, who founded Fettle in 2019, continuing to lead the company.
The strategy of Kwik Fit and Fettle is to “revolutionise the service experience in cycling”. As bicycles evolve with electrification and increasing complexity, Fettle and Kwik Fit are positioning themselves at the forefront of e-bikes and e-cargo bikes.
Mark Slade, managing director of Kwik Fit, said: “In a world where mobility is changing rapidly, we are seeing many of our customers diversify their modes of travel, and businesses are broadening the make up of their fleets, especially for ‘last mile’ deliveries and services. Integrating Fettle into Kwik Fit centres embraces this shift and enables us to offer comprehensive mobility solutions under one roof with support for bicycles, e-bikes, and cargo bikes complementing our established automotive services.”
And, of course, all that means bicycle tyre service fits in somewhere as well.
Comments