Hever-Smith to become Yokohama HPT managing director
![](https://www.tyrepress.com/wp-content/uploads/2024/01/Marisa-Hever-Smith-1-HR-550x367.jpg)
Yokohama HPT Ltd chief financial officer, Marisa Hever-Smith has been promoted into the role of managing director effective 1 April 2024. Hever-Smith has been with Yokohama since September 2022 and was finance director at Prometeon Tyre Group before that.
Around 18 months after joining Yokohama HPT as chief executive, Peter Fairlie “will remain within the Yokohama family as a consultant to support the senior management team as they continue to strengthen Yokohama’s position in the UK market.
A statement announcing Marisa Hever-Smith’s appointment explained: “These changes are part of a transformation project to ensure Yokohama continues its growth within the UK, in both the PCR and TBR markets, for the coming years.”
Commenting on the news, Marisa Hever-Smith said: “I am delighted to be taking on this role and I look forward to building on the strong foundations that have been put in place. We have built an excellent team in the UK, and I know we have the ability, the products and the mindset to grow further within the UK market.”
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