You are here: / / / European, Indian connections benefitting Vredestein

European, Indian connections benefitting Vredestein

Author: Stephen Goodchild Comments: 0
Benoit Rivallant (l) & Guido Boerkamp present the Vredestein Flotation Optimall (Photo: Stephen Goodchild / Tyre Industry Publications Ltd)

The upper end of the agricultural tyre market is keenly contested, pressure from below is strong, and manufacturers must walk a tightrope between covering the cost of R&D investments and finding competitive price points. The Vredestein strategy is to split production between two locations, a practice that enables the brand to offer high end solutions while also catering to farmers and contractors who prioritise affordability.

Membership Required

If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

Subscribe now

Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

Already a member? Log in here

Related news:

  1. German test institute certifies Vredestein VF Flotation Optimall’s -25% soil pressure
  2. More hours & traction: Vredestein Traxion 70
  3. New XL press in Enschede: Apollo Vredestein begins 5-year agri investment programme
  4. Vredestein tyres for Fendt Gen7 tractors
Comments
Comments closed
Share this entry
DVSA conducts MOT digital device survey Gordon Bruce 1947-2023

We see you are visiting us from China.

If you would like the latest news from the Chinese tyre industry in Chinese, visit our partner site TyrepressChina.com. Or click below to continue on Tyrepress.