Ecobat Battery upgrades product data

Ecobat Battery, the UK’s largest battery distributor, has worked with MAM Software to update its Autocat data. According to the company, the update “completely revitalises the application links and includes extensive OE and aftermarket cross references for both the…Lucas, and value orientated, Numax brands.” In addition to the revised data linkages, the data also includes product images “to provide an even greater level of accuracy during the specification process”.

Ecobat Battery became the UK licence holder for the Lucas brand of battery in 2009, extending the agreement to elevate Lucas to become the company’s ‘signature brand’ across Europe in 2016, further endorsing the pan-European nature of the business.

The Numax brand was introduced into the Ecobat Battery portfolio in 2002 to celebrate the original company’s 50th anniversary. Over the last 20 years, the brand has established itself as an effective, value-orientated automotive solution, as well as one of the UK’s premier range of leisure batteries.

Ecobat Battery has built its reputation by providing a level of service that reaches “beyond mere battery sales”, which means that the company is able to supplement this core discipline with other support functions. Scrap battery collection and recycling is one such support function.

Underpinning the Ecobat Battery sales team, is a 13-stong national branch network across the UK and Ireland, which means customers also benefit from availability of the industry’s most prominent brands.