Continental building premium agri tyre business to meet UK farming needs

The demands on the agricultural industry around the world are evolving rapidly. Spiralling cost pressures mean an uphill battle for farmers transforming their operations to feed a growing global population more sustainably. While there is substantial variance in the global market, this context means there is substantial demand for innovative, high-technology solutions for agricultural tyre supply, which increasingly transcend the boundaries of the tyre itself. Since it re-entered agricultural tyre manufacturing in 2016, Continental has supported the development of its European agricultural tyre business with heavy investment in its production line at Lousado, Portugal; Tyres & Accessories profiled the factory in the November 2023 issue. For this year’s agricultural tyre feature, T&A spoke to Tom Godwin, sales manager – agricultural for Conti in UK and Ireland, about the development of the company’s agricultural tyre business in our home markets and its strategy for taking on well-established agricultural tyre premium brands, as well as seeing the Conti TractorMaster VF in action with Dave Oldershaw Groundworks and Contracting in rural Herefordshire.