Cho heading Hankook’s PC/LT sales in North America

Hankook Tire America Corp. has announced two changes to its management team. Kyuwang (Ken) Cho is the business’s new Vice President of U.S. PC/LT Sales, with overall responsibility for the market. K.C. Jensen takes on the role of Vice President of PC/LT Sales, focusing on Hankook Tire America’s West region as well as other strategic initiatives.

“As we focus on continued growth in the US, Ken and K.C. each bring unique strengths to driving sales in the region,” says Rob Williams, President of Hankook Tire America Corp. “Ken offers a global perspective and expertise in both sales and strategic market growth that will continue our upward trajectory. K.C.’s leadership, strategic vision and dedication will help cement Hankook’s position as a leader in the PC/LT segment. We look forward to seeing Ken and K.C. work together to help us achieve further market penetration across the US.”

As Vice President of U.S. PC/LT Sales, Cho oversees the passenger vehicle and light truck tyre market segment and brings a “unique blend of global insight and localised strategy” to the role. He previously served as Vice President of Global Sales for parent company Hankook Tire & Technology in Korea, where he led international market expansion and strategic sales initiatives. Cho brings a deep understanding of diverse market dynamics and more than 25 years of experience with Hankook to this new position.

Jensen will focus on sales activities in the West region as Vice President of PC/LT Sales. He also will play a crucial role in leading strategic projects aligned with Hankook’s growth plans in the US. Jensen joined Hankook in 2018 and will work closely with Cho to drive forward Hankook’s regional and broader organisational goals.