Bridgestone Club offers professional farmers online platform

Bridgestone has launched a new online companion designed to help farmers. The Bridgestone Club offers monthly offers, advice, news, discounts, giveaways, and opportunities to engage with other professionals. Bridgestone says the platform has been designed to facilitate more interaction, including opportunities to upload photos and comment on farming life along with other users around the UK. Bridgestone’s VT sales manager for North Europe, Stephen Lamb is excited to roll out Bridgestone Club.

“No other tyre manufacturer has created anything like this and we have never reached out to farmers in this way before. We are offering all UK farmers and contractors the opportunity to become a member of this exclusive Club, with so much emphasis on engagement and interaction.

“Our aim is to create a vibrant community, where professionals can lean on us for information, entertainment, and advice. We want to add a fun personality to our brand, where farmers will associate the Bridgestone name with a business that genuinely cares.

“We know that it can be a lonely existence out in the field, and this is our attempt to bring everyone closer and to celebrate everything that is truly good about British farming. Regular news bulletins will be mingled with opportunities to win prizes each month, as will be seen when a Milwaukee Power Tool giveaway is launched in January. Meanwhile, farming ‘celebrities’ will be interviewed at regular intervals, while a ‘My Tractor – My Photo’ section will lend itself to greater levels of engagement amongst users.

Stephen Lamb added: “Bridgestone Club is something new and exciting for us and we hope it complements our line-up of premium tyres, with plenty of product advice and information brought to life in new ways, too.”