Bridgestone building consumer tyre sector position thanks to Turanza range

With the recent launch of the Bridgestone Turanza 6, the manufacturer presented a touring summer tyre built on its Enliten technology platform that offered maximum applicability to the general motorist market. Succeeding the award winning Turanza T005 and the T001 Evo before it, the Turanza 6 incorporates electric vehicle-readiness and is presented in a wide range of sizes for both passenger cars and on-road SUVs, whether they are internal combustion engine, hybrids, or EVs. The tyre meets the demands of both general driving and the specific requirements of electric vehicles such as improving energy efficiency, maximising battery range, and accommodating the increased weight and torque of EVs.