Beta Tools UK & Ireland launches UK 3D Beta and Projects division

Beta Tools UK & Ireland has appointed Lee Abrahams as sales manager for the UK 3D Beta and Projects division. 3D Beta, part of Beta Utensili SpA Group, designs and installs modern workshop architecture. 3D Beta supports manufacturers and professionals in the automotive, motorcycle, and industrial sectors “on the path of researching and implementing effective workshop solutions”.

According to the company, each 3D Beta workshop is designed with four key principles in mind: Quality, Design, Organisation – specifically “an organised and logical workstation, utilising the 5s methodology”, and Modularity.

Lee Abrahams brings with 23 years experience at Beta: “The opportunity to step into this role was not one to pass on. I’m eager to develop our relations with current partners as well as identify new opportunities, and to ensure we continue to deliver our high standards of our end-to-end service, from design to installation. What’s most exciting is with 3D Beta there are no limits to the imagination – the final result is the expression of your aesthetic taste combined with your technical and practical requirements. We can fully customise each piece of furniture, from finishing to custom side sizes and materials, to being able to specific colour match to any colour. It’s great, I can’t wait to see what new projects we produce.”

Mark Pearson, country manager of Beta Tools UK, said: “We are delighted to appoint Lee in his new role as UK 3D Beta and Projects  Sales Manager as we build upon our dedicated division offering complete, high-end and bespoke workshop solutions. His experience within the business is second to none and having spent most of that time out on the road visiting our customers, he is well-tuned in understanding the individual needs of each customer and delivering a solution to meet those needs. We want the process of choosing 3D Beta to be enjoyable, from initial research and design to final production and installation and Lee is the right person to lead the team in achieving that.”