‘Strategic player’ Dunlop to cover 84% of value segment market
![](https://www.tyrepress.com/wp-content/uploads/2023/12/goodyearbrands-202312-sml-550x241.jpg)
Goodyear Tire & Rubber has further confirmed its brand strategy for the coming years, the so-called “redefined roles” for Dunlop, Avon and Cooper, amongst others. The company has de-premiumised Dunlop in anticipation of growth within tiers 2 and 3 of the tyre market in the next half-decade at the expense of tier 1.
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