‘Strategic player’ Dunlop to cover 84% of value segment market

Goodyear Tire & Rubber has further confirmed its brand strategy for the coming years, the so-called “redefined roles” for Dunlop, Avon and Cooper, amongst others. The company has de-premiumised Dunlop in anticipation of growth within tiers 2 and 3 of the tyre market in the next half-decade at the expense of tier 1.