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Kumho Tire debuts new logo

Author: Stephen Goodchild Comments: 0
The new design is the 6th incarnation of the Kumho Tire logo (Image: Kumho Tire; CC BY-SA)

When Kumho Tire recently shared news about its tyre made from 80 per cent sustainable materials, we couldn’t help but notice that the accompanying artwork featured a different company logo than the one in use since Doublestar acquired the company. The tyre maker says this new logo is “designed to represent modernity, strength and commitment to the future,” but it also places further distance between the brand and former parent company the Kumho Asiana Group.

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