Kumho Tire debuts new logo

When Kumho Tire recently shared news about its tyre made from 80 per cent sustainable materials, we couldn’t help but notice that the accompanying artwork featured a different company logo than the one in use since Doublestar acquired the company. The tyre maker says this new logo is “designed to represent modernity, strength and commitment to the future,” but it also places further distance between the brand and former parent company the Kumho Asiana Group.

This is the sixth logo that Kumho Tire has used since starting business as Samyang Tire in 1960. The first logo employing the Kumho name appeared in 1978 and was replaced with a more export-friendly logo in 1986. This continued in use until Kumho Asiana introduced a uniform corporate image across its group of companies in 2006. The same logo, minus the red ‘wing’, remained after Kumho Asiana divested its tyre-making subsidiary in 2018.