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Giti Tire signs European ice hockey partnerships

Author: Andrew Bogie Comments: 0
The GT Radial brand will be present at CHL games throughout the 2023/24 season (Photo: William Cherry/Presseye/Giti Tire)

Giti Tire will continue its support for European ice hockey into 2024. The manufacturer’s GT Radial brand will continue to be associated with the Champions Hockey League (CHL) as official tyre partner, and with top-flight Czech Republic team, BK Mladá Boleslav, for the 2023/24 season. Giti European marketing director Stefan Brohs said the company’s “marketing metrics show an increase in European brand awareness through our ice hockey partnerships.”

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Related news:

  1. GT Radial extends Champions Hockey League partnership
  2. GT Radial becomes Champions Hockey League partner
  3. Giti becomes official tyre partner of BK Mladá Boleslav
  4. GT Radial celebrates Champions Hockey League partnership
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