Falken Tire Europe ‘adjusting prices’ in 2024

Falken Tire Europe has announced its intention to adjust Falken and Sumitomo brand tyre prices effective at the beginning of 2024. The “adjustments” will affect Falken summer and all-season tyres for cars, SUVs, vans, light trucks, and trucks and trailers, while Sumitomo-brand summer car and van tyres will also be adjusted. Winter tyre prices will not be adjusted. The manufacturer has not yet released detailed information of the proportion or direction of the adjustments. Additionally, Falken’s UK representatives and exclusive distributor, the Sumitomo-owned Micheldever Tyre Services, told Tyres & Accessories that it was yet to confirm any new pricing details affecting the UK market.